Lessons of a Launch

Lessons of a Launch

I’ve learned things in this process that I never thought I’d need to know; like it takes time for the remapping of urls to kick in (hence the reason why Shutter Sisters doesn’t appear to be live). I’ve learned things that I’m happy to know–like some html code (which is really cool and all consuming). I’ve learned things I forgot I knew; like how trying to juggle the family on a holiday weekend while working doesn’t mix. And I’ve learned that having an incredible amount of support around me (hello internet friends!) makes certain set backs a little easier to handle.

My sister always reminds me that these things are hiccups not face plants and someone else said something similar in an email last night when the panic began to kick in. So, although we are ready to open the doors to Shutter Sisters, the url isn’t cooperating just yet. However because I just can’t wait for that, I am going to invite you to visit anyway and offer this link which will work!


Keep in mind that the registration process on the blog won’t work until the url kicks in (or so they say) but at least you can take a look around and see what we’ve I’ve been cooking up for quite some time now.

I can’t wait to hear your feedback–she says nervously. Be gentle with me…it’s still early on the west coast.
  • Maya
    Posted at 16:22h, 22 January Reply

    It looks wonderful! I just spent time on there when I should be working!!! What a wonderful group of women you have gathered. I hope my photography grows more and more as I gather inspiration from you all!

  • Megan
    Posted at 17:17h, 22 January Reply

    it is fabulous! like maya, i have just spent 20 mins on shuttersisters when i’m supposed to be getting ready for houseguests to arrive…can you guess which one i’m more excited about? 😉

  • Sarah-Ji
    Posted at 18:30h, 22 January Reply


    Thank you for doing this. You rock!

  • myriam
    Posted at 19:06h, 22 January Reply

    SOOOOOOOOOO Exciting
    SOOOOOOOOOO Beautiful

    Such a gift to the world!!!

    Amazing work Tracey, just wonderful!!!!

  • Jen
    Posted at 19:25h, 22 January Reply

    Looks great! Looking forward to being inspired 😉

  • CindyC
    Posted at 19:37h, 22 January Reply

    WOW. I’m going to love seeing what you guys do here. Tracey, your work is phenomenal.

  • Bonnie
    Posted at 21:01h, 22 January Reply

    It is FANTASTIC Tracey !!! I love it !

  • Maggie
    Posted at 21:24h, 22 January Reply

    Tracey, it is AMAZING!! I am totally in awe….what a great job you have done!

  • Angella
    Posted at 22:09h, 22 January Reply

    I just found out about both you AND Shutter Sisters today.

    My otherwise crappy day has been completely redeemed!

  • PeetsMom
    Posted at 22:49h, 22 January Reply

    It looks awesome Tracey! Congratulations on birthin’ this baby!

    And just think, there’s NO mastitis in your future!


  • Stephanie
    Posted at 23:24h, 22 January Reply

    YAY! I can’t wait until the kids go to bed tonight so I can actually concentrate and read all the yummy blog entries from the shutter sisters. I feel like I just joined an exclusive sorority for female photographers.. It looks fantastic!

  • krystyn
    Posted at 06:15h, 23 January Reply

    Admist a lot of nervous excitement and crossing fingers and telling myself nothing can happen that I haven’t experienced before… something always inevitably farks up in a launch. And on this one its the registration module.

    Tracey already knows this, but for those of you following along, the registration tool is not working. But the good news is, you don’t NEED to register to do anything on the site.

    If you’d LIKE to subscribe to our email newsletter, you can do so where it says “get into the click”.

    The Snapfish offer is good whether you sign up for the mailing list or not. Just something Tracey was able to hook everyone up with for coming by the site. 🙂

  • Michelle
    Posted at 14:20h, 23 January Reply

    This is amazing! I look forward to the inspiration…

  • Haylee's Gifts
    Posted at 17:31h, 23 January Reply

    WOW, it looks really great!!!

  • Cari
    Posted at 04:29h, 24 January Reply

    It looks so wonderful, Tracey. The Sisters have some great photos and insights and the plans look to be working out great.

    Best of luck working out the launch pains. We’ll still be here when it’s all ironed out. 🙂

  • ews
    Posted at 05:09h, 25 January Reply

    I was led here from the Shutter Sisters website. Congratulations! It’s lovely and I can’t wait to participate.

  • kerflop
    Posted at 20:04h, 29 January Reply

    Congratulations, it looks amazing. I’ve been checking the URL ever since I received your notebooks at BlogHer.

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